Sonoma County · Small Business Support

Your business journey starts here.

Start, fund, and grow your business with confidence. B-OSS is your coordinated hub for small business success — one place where the guidance, funding, and tools you need actually come together.

8
Core services
6
Stages of support
1
Coordinated hub
The B-OSS hub at 350 E Street in downtown Santa Rosa

What you get with B-OSS

  • One coordinated hub instead of bouncing between agencies
  • Hands-on help with filings, funding, and growth
  • A custom CRM that tracks your progress so you never start over
  • Co-working space, tech room, and media studio access
Mark Your Calendar

Upcoming events

We officially opened our doors — here's a look back at the ribbon cutting, plus what's coming up at B-OSS.

Guests gather under the B-OSS sign at the ribbon cutting
Now Open

We cut the ribbon — B-OSS is officially open

On June 25, 2026 we officially opened the doors to the B-OSS hub in downtown Santa Rosa. Thank you to the community, our partners, and the local entrepreneurs who joined us to celebrate a new home for small business.

Thursday, June 25, 2026 350 E St., Santa Rosa, CA

Upcoming at B-OSS

Thu · Jul
23
2026
5:30–7:30 PM
Hispanic Chamber Open House flyer — Thursday July 23, 5:30–7:30 PM, 350 E St Santa Rosa

Hispanic Chamber Open House

Open house & new-office membership drive with the Hispanic Chamber of Commerce of Sonoma County — ribbon cutting, food & drinks, and a raffle. This Thursday, July 23, 5:30–7:30 PM · 350 E St, Santa Rosa · 10% off new memberships.

RSVP on Eventbrite →
Sat · Aug
1
2026
11 AM–4 PM
Mercado Rosa Kermés flyer — Saturday August 1, 11AM–4PM, special guest ShoBoy

Mercado Rosa — Kermés

A festive community market & kermés by the Hispanic Chamber of Sonoma County — food, local vendors, and a live show with special guest ShoBoy (Latino 100.9 FM · KSXY). Saturday, August 1, 11 AM–4 PM · Free entry · 350 E Street, Santa Rosa.

View Flyer →
Aug
25&27
2026
6–8 PM
AI Hands-On: Build Your Website in a Weekend — Aug 25 & 27, 6–8 PM

AI Hands-On: Build Your Website

Learn to put AI to work for your business — discover tools that do the heavy lifting and walk out with your own website live. No tech experience needed. Aug 25 & 27, 6–8 PM · 350 E St, Santa Rosa · Limited seats.

Reserve My Seat →
Starts Sep
1
2026
Cohort
Level Up — B-OSS Business Program cohort, starts September 1

Level Up Cohort — Emprendedor, Hay Niveles

Take your business to the next level — a guided cohort of advising, workshops, and growth planning for business owners ready to scale. Starts September 1, 2026 · 350 E St, Santa Rosa · Limited seats.

Apply Today →
Monthly

Workshops & Clinics

Hands-on training on planning, marketing, licensing, and more.

Register →
Monthly

Networking Mixers

Connect with fellow entrepreneurs, partners, and mentors.

Register →
Weekly

Startup Pop-Up Market

Local food and product startups sell at our community kitchen.

Want the full schedule? Reach out and we'll keep you posted on upcoming events.

Get Event Updates
The B-OSS Journey

Support for every stage of your business

Wherever you are — idea, launch, or expansion — there's a clear next step and a team to help you take it.

01

I'm Ready to Open

Turn your idea into reality. We help you start strong, from choosing the right structure to your first customers.

  • Create a solid business plan
  • Identify your ideal customers
  • Develop products or services
Register
02

Funding & Loans

Secure the funding you need. Our Fund My Business program connects you to microloans, grants, and capital.

  • Loan readiness applications
  • Financial document prep
  • Grant program options
Get Started
03

Grow My Business

Expand with confidence through personalized advising, workshops, and growth planning built to help you scale.

  • Strategic growth plan
  • Marketing & brand visibility
  • Improve your systems
Register
04

Marketing & Visibility

Make your business stand out. Build a strong brand presence and reach more customers with modern tools.

  • Build a marketing strategy
  • Online visibility (SEO)
  • Engaging content
Register
05

Permits & Licensing

Make it official. Navigate business registration, licensing, and compliance — and stay organized doing it.

  • Business formation
  • Permit applications
  • State compliance
Register
06

Workshops

Learn, connect, and grow. Gain practical skills and build powerful connections in the small business community.

  • Business training
  • Networking mixers
  • Expert collaboration
Register
Who We Are

A coordinated hub for your business journey

B-OSS unites public agencies, chambers of commerce, and economic partners under one system. We respect how business has traditionally been built — through discipline and steady guidance — and we carry that forward with modern tools that actually work.

We're not here to replace existing services. We're here to strengthen them by connecting the gaps and giving business owners one place they can count on.

Seamless ReferralsConnect with partners instantly
Real-Time ProgressTrack every step of your journey
Shared EventsNever miss a workshop or clinic
Clear AccessUnified views for staff & clients

Built on a custom CRM

At the center of B-OSS is a custom-built CRM that keeps everyone aligned. Entrepreneurs don't have to repeat their story or start from scratch — their journey is recorded and supported throughout.

B-OSS exists for one purpose: to make starting and growing a business simpler, clearer, and more achievable for every entrepreneur — one practical step at a time.

Talk With Us
Our Team

The people behind B-OSS

A team of local leaders and entrepreneurs committed to helping Sonoma County's small businesses succeed.

HVHector J Velazquez

Hector J Velazquez

Founder

A local media and advertising executive and executive director of the Sonoma County Hispanic Chamber of Commerce, Hector spearheaded B-OSS — turning the vision of a coordinated small-business hub into a downtown home for Santa Rosa entrepreneurs.

HMHugo Mata

Hugo Mata

Co-Founder

Co-founder of B-OSS and owner of Soluna Outreach Solutions, a bilingual environmental consulting firm, Hugo helps connect underserved entrepreneurs with the resources and guidance they need to grow.

ATAntonio Trejo

Antonio Trejo

Board Member

Owner of Santa Rosa–based Trejo Insurance Services, Antonio brings deep experience in commercial coverage and small-business risk, helping new entrepreneurs protect what they build.

What We Provide

Everything under one roof

Built to simplify the experience, save time, and give small business owners direct access to resources — without the runaround.

Business Advising & Planning

Structure, strategy, and clarity for every stage of your business journey.

Formation, Licensing & Permits

Step-by-step guidance to get filings done correctly without the headache.

Loan Readiness & Capital

Practical preparation and direct connections to local lenders and grants.

Marketing & Visibility

Support with digital presence, branding, and promotion to reach customers.

Workshops & Clinics

Specialized training sessions built with expert partners across the region.

Internal Referral System

Powered by our custom CRM to track progress, reduce duplication, and keep partners aligned.

Our Space

A place built for business

Co-working areas, a tech and media room, and meeting space — a professional home base in the heart of Santa Rosa.

Book Your Space

Reserve a space by the hour, day, week, or month

From a single desk to a full workshop room — book the space you need, when you need it.

Talk to a B-OSS Rep

Not sure where to start? Schedule a free appointment and we'll point you to the right space, service, or program.

Co-Working Space

A desk in our shared, professional workspace with Wi-Fi, common areas, and meeting space.

Reserve by

Virtual Office & Mailbox

A professional downtown address and private mailbox — bundled with use of the co-working space, podcast room, and media room.

Reserve by

Podcast Room

A studio with microphones, video, and recording equipment to produce professional content.

Reserve by

Media Room

A room for filming, photography, and creating marketing content that makes your brand stand out.

Reserve by

Workshop Rooms

Three flexible rooms for training, classes, clinics, and group sessions — book one or all three.

Reserve by

Community Kitchen

A shared kitchen for catering and food prep — plus a weekly pop-up where small food startups get a chance to sell.

Reserve by

Online reservations and pricing are coming soon. For now, tap any option to send a reservation request.

Why Choose B-OSS

Your one stop shop in Sonoma County

Starting or growing a business shouldn't feel overwhelming. B-OSS cuts through the delays, confusion, and guesswork by giving you one place where things actually get done.

We simplify the process

Instead of bouncing between agencies, you get one coordinated hub that connects every step.

We work with the ecosystem

We strengthen existing services, not compete. Our system keeps everyone aligned.

Real, hands-on support

Whether it's filings or loans, get immediate help from people who know business.

Tools that last

Our custom CRM tracks your progress so you never have to start over or repeat your story.

Space to grow

From co-working areas to a full tech room, use professional tools to present your business.

Respect for your time

Direct, efficient, and rooted in proven practices that move entrepreneurs forward.

“Choosing B-OSS means choosing clarity, structure, and a team committed to your long-term success.”

Feedback

Stories from our entrepreneurs

I had just earned my contractor's license when I was hired to remodel the B-OSS building. After the first week I felt overwhelmed and wanted to quit. Hector told me to take a week off and come back to finish the job. Like a lot of new business owners, I was scared of the unknown — but with that guidance I came back, and I finished what is now B-OSS.

DL
David LopezLicensed Contractor

I was selling food out of my backyard when I heard about the Mercado Rosa workshop. I attended, and with the guidance I received I earned my Cottage Food permit. Now I sell at farmers markets across the area — including Mercado Rosa itself.

M
MonicaCottage Food Entrepreneur · Mercado Rosa
In the News

Press

B-OSS and its mission to support local entrepreneurs are making headlines across Sonoma County.

The Press Democrat · La Prensa Sonoma April 4, 2026

“$4.5 million business hub, backed by Sonoma Clean Power, aims to be launchpad for minority entrepreneurs”

Fueled by up to $4.5 million from Sonoma County's public power agency, B-OSS is preparing to launch an ambitious initiative to streamline permitting for small business owners from minority and underserved communities — setting up shop in a newly purchased three-story building in downtown Santa Rosa.

Read the Article (PDF)
Businesses at B-OSS

Meet the businesses based at our hub

Real entrepreneurs and companies operating from the B-OSS hub in downtown Santa Rosa — reach out to them directly.

Insurance · Personal & Business

Trejo Insurance Services

Auto, home, life, commercial, and workers' comp coverage — helping Sonoma County families and businesses prepare for the unknown since 2005.

trejoservices.com (707) 827-0050 350 E St, Ste 202
Bilingual Outreach & Consulting

Soluna Outreach Solutions

Bilingual environmental outreach, education, and community engagement — from media relations and workshops to the Nuestra Tierra radio program. Owned by B-OSS co-founder Hugo Mata.

Immigration Law

Tu Brújula Legal PC

A bilingual immigration law firm led by founder Julio C. Gutiérrez-Morales — offering comprehensive case evaluations and strategic legal roadmaps for individuals and families.

Music Streaming for Business

Nexo Vibe Cloud

A distributed streaming platform that delivers curated ambient music for commercial spaces — supermarkets, malls, plazas, and storefronts — to set the right vibe for customers.

Tax & Financial Services

Ramos Tax Financial Solutions

A certified tax firm with 20+ years of experience — tax preparation, bookkeeping, payroll, LLC & corporation setup, and IRS debt resolution for individuals and businesses, in English and Spanish.

ramostaxes.com (707) 303-7060 818 College Ave, Ste D
Latino Advertising Agency

Nexo Media Inc.

A full-service multicultural advertising agency connecting brands with the U.S. Latino market — creative, audio & video production, digital signage, and media strategy. Founded by Hector Velazquez.

Our Partners

Working with trusted organizations

B-OSS collaborates with trusted organizations across the North Bay — and we're making room for more.

Your organization here
Your organization here
Your organization here
Contact Us

Let's talk. Let's plan. Let's get to work.

You're building something that deserves real support, and we're here to back you every step of the way. Whether you're starting, rebuilding, or preparing to grow, reach out — a clear conversation can move your business forward faster than you think.

Visit Us350 E St., Santa Rosa, CA 95404
Schedule an Appointment

Opens your email app, pre-filled to info@b-oss.org.